Product and Service Classifications

Product and service classifications Products and services wide range, whether for personal workout or business. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods.Generally classified depending on domestic use (final) or conducting business (further subprogrames) Organization, person, status and idea (IS) marketing POOP Organization marketing Activities to sell the org Create, change, guard the attitudes and behavior s of target consumers toward an organization Business firms sponsor advertising campaigns to advance image or market themselves to publics and stakeholders.Helps to market for free in media and improve investment confidence and improve sales from getting publicity Person marketing Used to build reputation of people recognized/business people. Create, change, maintain attitudes towards specific people. Make use of well- make don people to represent products to help them sell. musket ball Big razors with Tended Miterwort a ka the Beast Skillful marketing can turn persons name into a powerhouse taint.Egg Donald Trump and his self- titled products. Place marketing Create, change, maintain attitudes toward specific places from local to international. Places ar competing against each other for tourism business. Egg Tomorrow land in Belgium and Pizza in Spain both well- known company places of the world. Ideas marketing and social marketing can be general or specific The diffusion of notions which help market a product or service.It is much than advertising, it encourages the broad range use of marketing tools = all marketing strategies Like advertising that Colgate toothpaste is number 1 Part of this marketing is social marketing process of planning campaigns that influence individuals behavior toward helping a societys well- being using marketing tools all marketing tools 1) Benefits they want 2) Reducing barriers theyre concerned about and BY offend BEEPER 3) The use of persuasion to motivate thei r participation in programmer activities.Social marketing makes use of campaigns to promote awareness, such as health campaigns for cancer, env conjuremental campaigns for environment protection and others that promote equality and rights. Classified depending on the kind of consumers who use them. The distinction between the two is the purpose for buying the product. If a lawn lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.CUSS buying behavior, compare, cost, distribution, promotion frequency/method. Convenience P&Ss are Bought frequently, immediately with minimal confinement and without much pre purchase landing, info gathering or brand comparing. Except popular brand names, well known Egg sweets, cigarettes, fast food. Are usually low valued, placed in locations that make them easily o perable when required. (been in maturity stage for long time) egg coca cola Mass promotion Low customer involvement Unsought PSs Consumer dont know about or not think of buying or negative interest toward. Most new products on market are unsought.Egg life damages or blood donations. Price varies, Distribution varies, Aggressive promoting by producer/reseller Shopping PSs are pass Less frequently purchased products and services, higher price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to few outlets, given info for comparison effort Egg Airline services, furniture. Advertising and personalized target selling by producer and reseller. Special itty As are Unique BRAND/characteristics ID = Loyalty. Certain groups impulsive to make special effort to get. Exclusive distribution and outlets to purchase, High price/low sensitivity cause of this dont compare invest only time needed to reach de alers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources Price and service are the major marketing factors. Branding and advertising are less important. Raw materials consist of put up products such as livestock or fruit and Natural products such as wood and iron ore.Manufactured materials and parts consist of Component materials bid iron and cement and Component parts like motors and trees. Capital items PRODUCTIONS Aid in the buyers production or operations, including installations and accessory equipment Installations consists of major purchases like building (factories and offices) and fixed equipment like (generators, large computer systems) Accessory equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have short er life than installations and tending in the production process.Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial field because purchased with minimum effort or comparison operating(a) supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract Include Maintenance and determine services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.