Distribution Channels and Strategies Research Paper

Distribution Channels and Strategies - investigate Paper ExampleLogistics manage and govern various supply functions. Several activities form a trip of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities. Logistics block at any point may affect and strangulate the free movement of goods and in this sense, streamlined and workable logistics is critical and needed to keep distribution passageway flooded with the goods so as to inspection and repair consumer on time. Geographic location and area of coverage does affect the selection of distribution channels. Smaller the territory, fewer members in channel distribution ass serve the purpose however, as territory goes larger and distances increase, it becomes necessary to have more intermediate channel members for the efficient flow of goods. This also depends upon the nature of product that how prompt the product is being consumed or whethe r it is perishable kind. The distribution channel would need more channel members on with proper logistics if the goods are fast moving and needs to be replenished in shorter duration so that channel does not go dry ever. Answer 2 There are two kinds of promotional strategies in food marketing management and they are known as campaign and cull kinds of strategies to enhance sales of product or services. turn on system uses very little or no advertising to get the products in the hands of consumer. In a push strategy, the company deploys their sales force and myriads of trade promotional content and ways to create demand for its product. Trade shows are most suitable places to push the product to the buyer. Push strategy is good when product is new and does not enjoy any brand loyalty the market is flooded with many substitute products. Push strategy is also good when impulsive and unplanned buying is quite prevalent in the given product category. Push strategy also works we llspring when consumer is well aware about the product. Dish washing detergents and other low-value products are good examples of push strategy. A push strategy is employed to sell the products or services directly to the customers bypassing entire distribution channel. Accordingly, push strategy is very well used in selling insurance products too. The characteristic of pull strategy is that it is directed toward consumers using a lot of promotional efforts such as coupons, free samples, and contests. In fact, pull strategy relies on full(prenominal) spending on advertisement and promotional means to create high consumer demand. Pull strategy works best when it is possible to differentiate the product with high brand loyalty in the chosen field. Usually, consumer involvement is also high in this category of products. The best example that can be given for pull strategy is the marketing efforts put by Proctor & Gamble in the marketing of personal care products such as creams, shampo os, lotions, sanitary napkins by providing free samples and coupons. Answer 3 Noise can be defined as when too many advertising messages arrive in the market place regarding a product confusing the buyers to make their buying decisions. Consumers terminate these messages as noise because they do not get any reliable and meaningful information necessary for their buying decisions. It is important to name the situation that what is being conveyed in the marketplace and how seriously consumers take these messages. Any further messaging in the similar line will not evolve any favorable results